Our Identity
ThePowerMBA was founded in 2017 with one, clear mission: to make higher business education open and accessible to all.
And, we think it’s fair to say we’ve made some definite headway into that goal! Now, it’s time to take the brand to the next level.
So, welcome to ThePower Business School brand guide. Here you’ll find all the design elements and resources from our rebranding campaign.
Our Values
So, welcome to ThePower Business School brand guide. Here you’ll find all the design elements and resources from our rebranding campaign.
Values that represent both our past, present, and future communities, which are disruption, globality, and closeness.
Disruption
One of the most common words used when discussing our programs and initiatives. A value closely linked to technology and its use in offering students new ways to learn and progress their professional careers.
Globality
Part of our mission to democratize education worldwide is to create a globally accessible brand. This means anyone who wants to learn can do so regardless of language and/or culture.
Closeness
Another fundamental value closely related to the tight-knit community created by ThePowerMBA students and alumni, breaking down barriers faced by traditional business schools.
+70.000
STUDENTS
103
COUNTRIES
+653
EVENTS
Our mission:
To make higher business education open and accessible to all.
Logotype
Our new logo presents an isotype that seeks to reflect our two business models: B2B and B2C, both united under the same umbrella - the democratization of higher business education worldwide.
We have to different versions depending on the platform we’re using.
Safety margin
The safety margin is half (1/2x) the height of the logotype (1x).
Minimum Size
The minimum recommended size is 40x80 pixels.
Colors
The color green is arguably the most representative element of our brand and, although we change our visual identity, it will always be what people associate us with.
However, seeing as our goal is to democratize business education worldwide, we expanded our color palette to make our brand more accessible, consistent, and readable.
Primary
Secundary
Color values
Honesty
We always strive to be honest, behave consistently, and sincerely with our community.
Freshness
We never stop innovating or trying out new ideas. Our work philosophy has always been and will be "trial and error".
Courage
Disruption takes courage. That is why we add orange to our colors with the idea of transmitting creativity, enthusiasm, and success.
Trust
We use the color blue because our brand has matured and grown over the past four years and for us, it is important to convey trust, harmony, and stability.
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Color matrix
#212121
#4C4C4C
#797979
#A5A5A5
#D2D2D2
#E5E5E5
#F2F2F2
#071316
#0E262B
#153841
#1C4B56
#77939A
#496F78
#A4B7BB
#D2DBDD
#214032
#428065
#62BF98
#83FFCA
#9CFFD5
#B5FFDF
#CDFFEA
#E6FFF4
#1B2840
#365080
#5177BF
#6C9FFF
#89B2FF
#A7C5FF
#C4D9FF
#E2ECFF
#40291C
#805139
#BF7A56
#FFA272
#FFB58E
#FFC7AA
#FFDAC7
#FFECE3
#3E1818
#7C2F2F
#BA4747
#F85E5E
#F97E7E
#FB9E9E
#FCBFBF
#FEDFDF
An organization’s logo must represent the deeper, underlying values of the brand as well as its business proposition. Our goal is to democratize higher business education worldwide and train the workforce of some of the world’s biggest companies.
That’s why each of our business models (B2B and B2C) is represented slightly differently.
#FFFFFF
#212121
#83FFCA
#1C4B56
#F85E5E
#FFA272
#6C9FFF
15%
20%
50%
Examples of use
Two logos for two business models
B2C
This will be the logo used when referring to our B2C programs to help people recognize and identify with our brand.
B2B
One of the most important aspects of this business model is to communicate responsibility. Hence, this is the logotype that will be used for B2B.
Our color matrix is much broader than the primary and secondary colors. Many of these colors are only available for illustrations, where we require more variety and richness of tones.
Online
Composition
As a global brand with a presence in 100+ countries, we need a consistent brand style guide that unifies all our designs and allows us to scale and replicate our work as efficiently as possible.
Consistent
We need the brand to look the same wherever you’re accessing it across the globe. Localized designs must adhere to the same style guide. Only then will we be a globally recognizable brand.
Scalable
We have a wide variety of creative formats (dossiers, web, etc.) and the designs have to be adapted to suit. We want our brand to be recognized from small ad banners to large billboards.
Flexible
To maintain our disruptive brand culture, we have to be flexible when matching the changes and adaptations the company will no doubt go through in the future.
Accesible
We don't want to leave anyone behind. Our values of closeness and globality have to be present throughout our designs.
Plantillas de diferentes formatos
Documentos
Aquí tienes acceso a todas las plantillas de diseño para los diferentes formatos que usamos en el día a día.
Presentaciones
Creatividades en Canva
Landings B2B
Landings B2C
Firmas de correo
Añadir todos
Landing pages B2B
Landing pages B2C
This is our primary logo used in merchandising, dossiers, and corporate videos.
This logo is reserved exclusively for use on digital platforms, where its typically displayed in a slightly smaller format.
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