Our Identity

ThePowerMBA was founded in 2017 with one, clear mission: to make higher business education open and accessible to all.

And, we think it’s fair to say we’ve made some definite headway into that goal! Now, it’s time to take the brand to the next level.

So, welcome to ThePower Business School brand guide. Here you’ll find all the design elements and resources from our rebranding campaign.

Our Values

So, welcome to ThePower Business School brand guide. Here you’ll find all the design elements and resources from our rebranding campaign.

Values that represent both our past, present, and future communities, which are disruption, globality, and closeness.

Disruption

One of the most common words used when discussing our programs and initiatives. A value closely linked to technology and its use in offering students new ways to learn and progress their professional careers.

Globality

Part of our mission to democratize education worldwide is to create a globally accessible brand. This means anyone who wants to learn can do so regardless of language and/or culture.

Closeness

Another fundamental value closely related to the tight-knit community created by ThePowerMBA students and alumni, breaking down barriers faced by traditional business schools.

+70.000

STUDENTS

103

COUNTRIES

+653

EVENTS

Our mission:

To make higher business education open and accessible to all.

Logotype

Our new logo presents an isotype that seeks to reflect our two business models: B2B and B2C, both united under the same umbrella - the democratization of higher business education worldwide.

We have to different versions depending on the platform we’re using.

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Safety margin

The safety margin is half (1/2x) the height of the logotype (1x).

Minimum Size

The minimum recommended size is 40x80 pixels.

Colors

The color green is arguably the most representative element of our brand and, although we change our visual identity, it will always be what people associate us with.

However, seeing as our goal is to democratize business education worldwide, we expanded our color palette to make our brand more accessible, consistent, and readable.

Primary

Secundary

Color values

Honesty

We always strive to be honest, behave consistently, and sincerely with our community.

Freshness

We never stop innovating or trying out new ideas. Our work philosophy has always been and will be "trial and error".

Courage

Disruption takes courage. That is why we add orange to our colors with the idea of transmitting creativity, enthusiasm, and success.

Trust

We use the color blue because our brand has matured and grown over the past four years and for us, it is important to convey trust, harmony, and stability.

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Color matrix

#212121

#4C4C4C

#797979

#A5A5A5

#D2D2D2

#E5E5E5

#F2F2F2

#071316

#0E262B

#153841

#1C4B56

#77939A

#496F78

#A4B7BB

#D2DBDD

#214032

#428065

#62BF98

#83FFCA

#9CFFD5

#B5FFDF

#CDFFEA

#E6FFF4

#1B2840

#365080

#5177BF

#6C9FFF

#89B2FF

#A7C5FF

#C4D9FF

#E2ECFF

#40291C

#805139

#BF7A56

#FFA272

#FFB58E

#FFC7AA

#FFDAC7

#FFECE3

#3E1818

#7C2F2F

#BA4747

#F85E5E

#F97E7E

#FB9E9E

#FCBFBF

#FEDFDF

An organization’s logo must represent the deeper, underlying values of the brand as well as its business proposition. Our goal is to democratize higher business education worldwide and train the workforce of some of the world’s biggest companies.

That’s why each of our business models (B2B and B2C) is represented slightly differently.

#FFFFFF

#212121

#83FFCA

#1C4B56

#F85E5E

#FFA272

#6C9FFF

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20%

50%

Examples of use

Two logos for two business models

B2C

This will be the logo used when referring to our B2C programs to help people recognize and identify with our brand.

B2B

One of the most important aspects of this business model is to communicate responsibility. Hence, this is the logotype that will be used for B2B.

Our color matrix is much broader than the primary and secondary colors. Many of these colors are only available for illustrations, where we require more variety and richness of tones.

Online

Composition

As a global brand with a presence in 100+ countries, we need a consistent brand style guide that unifies all our designs and allows us to scale and replicate our work as efficiently as possible.

Consistent

We need the brand to look the same wherever you’re accessing it across the globe. Localized designs must adhere to the same style guide. Only then will we be a globally recognizable brand.

Scalable

We have a wide variety of creative formats (dossiers, web, etc.) and the designs have to be adapted to suit. We want our brand to be recognized from small ad banners to large billboards.

Flexible

To maintain our disruptive brand culture, we have to be flexible when matching the changes and adaptations the company will no doubt go through in the future.

Accesible

We don't want to leave anyone behind. Our values of closeness and globality have to be present throughout our designs.

Plantillas de diferentes formatos

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Documentos

Aquí tienes acceso a todas las plantillas de diseño para los diferentes formatos que usamos en el día a día.

Presentaciones

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Creatividades en Canva

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Landings B2B

Landings B2C

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Firmas de correo

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Landing pages B2B

Landing pages B2C

This is our primary logo used in merchandising, dossiers, and corporate videos.

This logo is reserved exclusively for use on digital platforms, where its typically displayed in a slightly smaller format.

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